About us

More than a decade of dedication in
Direct Drinks Distribution

Direct Drinks Distribution was founded in 2010 as a subdivision of the German e-commerce company Sélection Prestige. Sélection Prestige operates its e-commerce platforms through branches in seven different countries, and more branches in more countries are continuously being added.

Statistics about us

Years of Experience
Packages per Day

Our Ambition

When it comes to European alcohol distribution, free trade is limited and the philosophy of open borders does not apply. Restrictions on cross-border alcohol sales make direct-to-consumer business a complicated matter. Our goal is to facilitate easy cross-border distribution to consumers for international operating brands.

Our values

Our values are the foundation of our business. They guide our decisions, shape our culture, and help us achieve our mission of simplifying global beverage distribution.

  • 1


    In our industry we understand we must conduct our business with the highest standards of professional behavior and ethics. We are transparent, honest, and ethical in all our interactions with employees, clients, and vendors.

  • 2


    We continuously seek innovative solutions to enhance the services we provide to our clients. Our commitment to innovation drives our adaptability and success in a dynamic industry.

  • 3

    Customer Focus

    We are dedicated to satisfying customer needs and honoring commitments that we have made to them. Our customer focus leads every decision and underscores our dedication to success.

Our Achievements

Direct Drinks Distribution takes pride in our track record of delivering tangible results and driving growth for our partners in the beverage industry.

  • Expanded Market Access

    Successfully expanded market access for over 200 beverage brands to key European markets, including Germany, the United Kingdom, and France. This expansion has not only increased our partners geographic reach but has also significantly boosted their sales volumes.

  • Award-Winning Logistics Solution

    Awarded the "Best International Beverage Logistics Provider" at the 2023 Global Logistics Excellence Awards.

  • Sustainability Milestones

    Achieved a 40% reduction in carbon emissions per shipment by optimizing transportation routes and increasing our use of renewable energy sources in logistics operations.

Our Mission

It has been our vision to make it possible for international players to operate from one European hub, while be able to sell goods subject to excise duty in a compliant way throughout the European Union and even beyond.

  • 1


    We enable international players to sell alcohol across European countries efficiently, ensuring local duties are paid without redundancy.

  • 2


    We simplify the process for businesses to operate across borders.

  • 3


    Facilitate immediate compliance with local tax laws, removing the delays associated with waiting for alcohol tax refunds from authorities.

Find us

Our headquarters


Pariser Str. 3, 10719 Berlin


Slego 1a, 1046 BM Amsterdam